Groupon and The Point are Seeking Partnerships with Non-Profits and Grassroots Organizers
G-Team: Supporting Causes and Causing a Scene
About You:
You want to create positive change. You have an idea and a plan. Sometimes you can’t do things alone – you need the power of many.
The Opportunity, The Point meets Groupon:
Since Groupon’s launch, we’ve expanded to over 50 cities and 6 million subscribers, presenting us with an unprecedented opportunity to tap into even more collective power. Groupon was born out of the group action and fundraising platform, called The Point, which offers a new approach to leveraging the influence of groups and making things happen. With G-Team we’re going back to our roots to organize campaigns on The Point that empower the Groupon consumer collective to connect with their communities in a whole new way.
What We Can Offer:
- Exposure to a growing audience of over 7 million subscribers (500,000 in Chicago)
- An innovative platform for collective action that works
About G-Team:
While Groupon deals make it easier for people to discover their cities, G-Team campaigns make it easier for individuals to come together with others to do good, have fun, and make a real impact. Campaigns will call on the creativity and enthusiasm of Groupon’s consumer collective and may include anything from hilariously-themed flashmob meetups to project-specific fundraisers to benefit our local communities.
Through G-Team you’ll be able to make things happen that you can’t achieve alone:
- Fund an organic farm lunch program in an inner-city school
- Give spa treatments to hospice caregivers to help them care for themselves
- Meet your neighbors at an underground dinner party
- Grant the wish of a pediatric cancer patient
- Pamper with pride during a mani-pedi day just for the guys
- Let Fido in on the fun at a bring your pets bar night
- Persuade a take-out restaurant to switch to eco-friendly containers
We love finding creative ways to channel the collective buying power of our customers back into their communities, and we hope you’ll join us.
How The Point Platform Works:
Whether you’re asking people to do something or give money, people only contribute if they think it makes a difference. On The Point, all campaigns have a “tipping point” — people pledge to give money or do something, but no one does a thing until the conditions are met to make contributions worthwhile. That way, you can gather all the resources needed to be successful before anyone is asked to take action. The Point aims to fix the problems with online petitions, mass letter-writing tools, or many fundraising efforts — it’s not clear how participation translates into results.
The magic behind the tipping point model is the sense of urgency and collective responsibility people feel towards the campaigns they support. Participants are motivated get their friends to sign up to ensure their efforts are worthwhile and the campaign hits the tipping point. Our young, educated, and social media savvy customers are just the ones you’d want to spread the word.
How G-Team Works:
First, we’ll help you create a campaign page on The Point. Next, we’ll develop a partnership with a Groupon merchant who will help support your campaign. Then, we’ll promote your campaign along with the merchant’s daily deal to our huge subscriber base. Groupon subscribers and customers can easily sign up for your campaign through a link from the main Groupon website to your campaign page on The Point.
What Makes a Good Campaign?
Through G-Team we’ll help you leverage the power of the Web and our consumer collective to open the door for solving problems that couldn’t be addressed otherwise. We receive many requests to support a variety campaigns and strive to identify the projects that we think will benefit the most from our innovative tipping point platform. Successful campaigns are results-oriented, create real incentives for change, and only ask people to act when it actually makes a difference.
Keep in mind, G-Team campaigns typically…
- benefit the local communities of our subscribers
- run for limited period of time, usually one day
- support causes that resonate with our subscribers
- aid specific projects (as opposed to broad fundraising efforts)
- only succeed if they reach a “tipping point”
- are creatively organized around a compelling story
Help Us Help You:
- Identify your objective and project-specific needs.
- Review the tipping point campaign model.
- Determine how the tipping point campaign model can help you achieve this objective. See examples here.
- Fill out an application for a GrouDOpon sponsorship.
[...] the G-Team initiative was announced over a month ago, there has been little media coverage so far, likely due to its staged rollout. [...]
[...] understand G-team in Groupon’s words, click here. They position it as a return to their roots and a way for causes or fun events to use their coupon [...]
[...] twist on the Groupon clone model. Similar in concept to LivingSocial Charities and Groupon’s The Point, not only does the Portland-based company offer up daily deals, but it contributes 20% of its [...]
[...] New mediums of interaction like Groupon and The Point make individual relationships transform into grouped action. G-Team: Supporting Causes and Causing a Scene About You: You want to create positive change. You have an idea and a plan. Sometimes you can’t do things alone – you need the power of many. The Opportunity, The Point meets Groupon: Since Groupon’s launch, we’ve expanded to over 50 cities and 6 million subscribers, presenting us with an unprecedented opportunity to tap into even more collective power. Groupon was born out of the group action and fun … Read More [...]
[...] about the Groupon clone model. related in concept to LivingSocial Charities and Groupon’s The Point, not only does the Portland-based company provide up common deals, nonetheless it contributes 20% of [...]
[...] twist on the Groupon clone model. Similar in concept to LivingSocial Charities and Groupon’s The Point, not only does the Portland-based company offer up daily deals, but it contributes 20% of its [...]
[...] twist on the Groupon clone model. Similar in concept to LivingSocial Charities and Groupon’s The Point, not only does the Portland-based company offer up daily deals, but it contributes 20% of its [...]
[...] twist on the Groupon clone model. Similar in concept to LivingSocial Charities and Groupon’s The Point, not only does the Portland-based company offer up daily deals, but it contributes 20% of its [...]