Groupon and The Point are Seeking Partnerships with Non-Profits and Grassroots Organizers

G-Team: Supporting Causes and Causing a Scene

About You:

You want to create positive change. You have an idea and a plan. Sometimes you can’t do things alone – you need the power of many.

The Opportunity, The Point meets Groupon:

Since Groupon’s launch, we’ve expanded to over 50 cities and 6 million subscribers, presenting us with an unprecedented opportunity to tap into even more collective power. Groupon was born out of the group action and fundraising platform, called The Point, which offers a new approach to leveraging the influence of groups and making things happen. With G-Team we’re going back to our roots to organize campaigns on The Point that empower the Groupon consumer collective to connect with their communities in a whole new way.

What We Can Offer:

  • Exposure to a growing audience of over 7 million subscribers (500,000 in Chicago)
  • An innovative platform for collective action that works

About G-Team:

While Groupon deals make it easier for people to discover their cities, G-Team campaigns make it easier for individuals to come together with others to do good, have fun, and make a real impact. Campaigns will call on the creativity and enthusiasm of Groupon’s consumer collective and may include anything from hilariously-themed flashmob meetups to project-specific fundraisers to benefit our local communities.

Through G-Team you’ll be able to make things happen that you can’t achieve alone:

  • Fund an organic farm lunch program in an inner-city school
  • Give spa treatments to hospice caregivers to help them care for themselves
  • Meet your neighbors at an underground dinner party
  • Grant the wish of a pediatric cancer patient
  • Pamper with pride during a mani-pedi day just for the guys
  • Let Fido in on the fun at a bring your pets bar night
  • Persuade a take-out restaurant to switch to eco-friendly containers

We love finding creative ways to channel the collective buying power of our customers back into their communities, and we hope you’ll join us.

How The Point Platform Works:

Whether you’re asking people to do something or give money, people only contribute if they think it makes a difference. On The Point, all campaigns have a “tipping point” — people pledge to give money or do something, but no one does a thing until the conditions are met to make contributions worthwhile. That way, you can gather all the resources needed to be successful before anyone is asked to take action. The Point aims to fix the problems with online petitions, mass letter-writing tools, or many fundraising efforts — it’s not clear how participation translates into results.

The magic behind the tipping point model is the sense of urgency and collective responsibility people feel towards the campaigns they support. Participants are motivated get their friends to sign up to ensure their efforts are worthwhile and the campaign hits the tipping point. Our young, educated, and social media savvy customers are just the ones you’d want to spread the word.

How G-Team Works:

First, we’ll help you create a campaign page on The Point. Next, we’ll develop a partnership with a Groupon merchant who will help support your campaign. Then, we’ll promote your campaign along with the merchant’s daily deal to our huge subscriber base. Groupon subscribers and customers can easily sign up for your campaign through a link from the main Groupon website to your campaign page on The Point.

What Makes a Good Campaign?

Through G-Team we’ll help you leverage the power of the Web and our consumer collective to open the door for solving problems that couldn’t be addressed otherwise. We receive many requests to support a variety campaigns and strive to identify the projects that we think will benefit the most from our innovative tipping point platform. Successful campaigns are results-oriented, create real incentives for change, and only ask people to act when it actually makes a difference.

Keep in mind, G-Team campaigns typically…

  • benefit the local communities of our subscribers
  • run for limited period of time, usually one day
  • support causes that resonate with our subscribers
  • aid specific projects (as opposed to broad fundraising efforts)
  • only succeed if they reach a “tipping point”
  • are creatively organized around a compelling story

Help Us Help You:

  1. Identify your objective and project-specific needs.
  2. Review the tipping point campaign model.
  3. Determine how the tipping point campaign model can help you achieve this objective. See examples here.
  4. Fill out an application for a GrouDOpon sponsorship.

How to Help Haiti

Check out CNN’s Impact Your World site for a ideas for how you can help the people of Haiti.

Please comment below with other resources and ideas for helping the victims of the earthquake.

Happy Holidays! How May I Help You?

IMG_5878, originally uploaded by Patty360. 

Yesterday I led a group of One Brick volunteers at The Night Ministry. They sorted donations and stuffed stockings that are going to be distributed by the organization’s outreach bus to people living on the streets of Chicago.

This is a big project for TNM to organize each year and couldn’t be done without the donations of goods and volunteer power. With a fluctuating inventory of donated goods, it’s quite the challenge to pull off. TNM does their best to make sure the stockings are uniform and filled with appropriate supplies that will be of real value to the homeless population they serve. Despite their best efforts to communicate their wish list and needs with potential donors, they still receive donations that aren’t suitable for the needs of people living on the streets. The issue of uniformity is also frequently overlooked by donors. The volunteers found it frustrating yesterday to have to re-pack the stockings that were donated by other groups. Although it seemed tedious, the step of emptying the donated stockings and re-packing the supplies into special stockings with draw string closures was important. These stockings are not just a nice gesture but are valuable resources that people on the street need to help them get by. Having major discrepancies in the distributed supplies may cause problems at the distribution sites and would take away from the jovial tone the holiday stockings intend to elicit.

This serves as an important reminder for well-intentioned donors and volunteers to take the time understand the needs of the community. To have the greatest postive impact, instead of assuming what will be helpful, remember to first ask, “What is the genuine community need?” All resources and donations have a place and it may take extra work to find out where your resources are truly needed. It is necessary to take the steps to make sure your good intentions are doing good.

Next time you have something to give, make sure to ask::

  1. What do you have to contribute?
  2. What are the genuine community needs?
  3. Where do these meet?

Trust in the community agency leaders to tell you what their needs are and help you have the greatest positive impact. Ask, “How can I help?” and then follow their instructions.


Pattycake Pattycake

Holiday Baking, originally uploaded by Patty360.

This past weekend I spent my Saturday morning volunteering with fellow Loyola Young Alumni at Misericordia. We worked at their Hearts and Flour Bakery to help with their holiday orders. The proceeds help provide job opportunities to adults with developmental disabilities who work at the bakery during the week. Volunteering beside us were several family members of these adults who benefit from this program and the many other programs Misericordia has to offer. They expressed gratitude for the opportunities that this organization has provided their loved one. I walked away with a new skill for getting pecans to stick to cookie dough (roll the dough between your hands to release the oil before rolling in the nuts) and new connections with the other volunteers. What a Happy Saturday!

Full Circle Bar Mitzvah


IMG_5801, originally uploaded by Patty360.

The Hebrew word Mitzvah translated means a good deed.

This past Saturday Full Circle Celebrations helped coordinate a Party with a Purpose for a Bar Mitzvah. The guest of honor, Ethan, declined gifts and asked guests to make donations to a cause that is dear to him. In additon to the financial donations, the kids at the party created 30 gift bags to donate to the  Bear Necessities Pediatric Cancer Foundation. At the party Full Circle Celebrations helped the kids decorate goodie bags and fill them with games, candy, and toys for kids in the hospital battling cancer. Notes of encouragement were included with each goodie bag from the child who made the bag and the guest of honor, a lukemia survivor himself. Ethan raised over $3,000 through the use of the user-friendly online fundraising site and inspired his friends to volunteer their time for others. Now that’s putting the Mitzvah back in Bar Mitzvah!

This article appeared in the in the NY Times on 12/9/09  and gives examples of other kids serving their communities in preparation for adulthood.